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Editor's Pick: AdRoll Creates New Division to Target B2B Marketers

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Richard Adhikari
Feb 28, 2018 9:33 AM PT
AdRoll has announced RollWorks, a new division that will provide business-to-business marketers with highly targeted, personalized marketing at scale across multiple channels and devices. The result of a corporate restructuring, RollWorks will focus specifically on B2B marketing, while the AdRoll business unit will focus on the company's legacy products for e-commerce SMBs. [More...]

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5 Podcast Pluses for E-Commerce SMBs
Podcasting is one of the hottest media trends. Almost everyone, it seems, has a podcast these days. Should e-commerce business owners jump on this bandwagon? Can podcasting really boost the bottom line? If you do decide to make a podcast, do your best to make it exceptional. That means having good audio quality, excellent content, a unique voice, and a strong sense of audience and purpose. [More...]
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